The oldest medium, the newest trick
Your ad already has a screen. It's in their pocket.
Someone points their phone at a printed page — a newspaper ad, a flyer, a menu, a label — and the page starts playing. Video, sound, the lot.
No app. No download. The phone's own camera does it, on iPhone and Android alike.
Try it right now — this page is the demo
1. Scan this code with your phone camera.
2. Tap Start, allow the camera.
3. Point it at the door in the ad on this screen — and watch it open.
It works better on paper than on a screen. Screens flicker and glare; newsprint doesn't.
You're already on a phone — so open the experience, then point it at the ad above on a second screen, or print it.
Open the demoHow it works
Three steps, and only one of them is yours.
1
We build the experience
You give us the artwork and the video. We compile the page into a trackable target and tune it for the way it will actually be printed.
2
You print the code
A short link and a QR go on the page. The code never changes — what sits behind it can, whenever you like, without reprinting a thing.
3
You watch it land
Every scan is counted: who allowed the camera, who found the page, how much of the film they watched, who tapped through. Per placement.
What you actually get
In the wild
“Want to see what's behind these doors?”
A half-page in the Charleston City Paper for XscapeWorks' Halloween attraction. The photograph on the page is the first frame of the film — so when the camera finds it, the still doesn't get covered up, it simply starts moving. Readers see the door they are already looking at swing open.
Newsprint · CMYK · 9.5 × 5.18 in